SAY YES™ Deluxe Grooming Experience

The Complete Beard Protection, Care & Detailing System

The SAY YES™ Deluxe Grooming Experience is more than a collection of beard products. It is a complete grooming system created for dry, coarse and brittle beard hair—from the first layer of protection to the final polished detail.

Every formula and tool inside the experience has a specific assignment. Beard Defense protects vulnerable hair before cleansing. The Beard Wash removes buildup. The Rinse-Out Conditioner provides softness and detangling. Beard Armor remains on afterward to reduce friction and maintain a smooth, touchable finish.

The precision trimmers and bamboo scrub brush complete the ritual, giving him everything needed to care for the beard, maintain clean lines and show up with intention.

Nothing unnecessary. Nothing left to chance.

Defend. Cleanse. Condition. Armor. Detail.

Inside the Deluxe Grooming Experience

SAY YES™ Beard Defense

Pre-Wash Beard + Skin Treatment — 4 oz

A concentrated, fragrance-free treatment applied before washing to protect dry, brittle beard hair against cleansing-related friction and moisture loss.

• Softens exceptionally coarse under-chin hair

• Helps reduce tangling and wash-related breakage

• Conditions the beard and skin underneath

• Used one to two times weekly before cleansing

SAY YES™ Beard Wash

4 oz

Cleanses the beard and skin underneath while removing sweat, dirt and product buildup without leaving coarse beard hair feeling unnecessarily stripped.

• Cleanses beard hair and underlying skin

• Removes accumulated oils and grooming products

• Prepares the beard for effective conditioning

• Lightly fragranced for the first layer of the SAY YES scent experience

SAY YES™ Beard Conditioner

Rinse-Out Treatment — 4 oz

Provides wet slip and concentrated conditioning immediately after cleansing.

• Softens freshly washed beard hair

• Helps detangle tightly curled strands

• Reduces pulling and friction during combing

• Improves manageability before the beard dries

• Rinses clean before Beard Armor is applied

SAY YES™ Beard Armor Serum

Protective Dry-Touch Beard Treatment — 4 oz

The final layer of conditioning protection. Beard Armor smooths coarse strands and helps maintain softness and flexibility without the heavy finish of traditional beard oil.

• Reduces friction during daily grooming

• Helps minimize grooming-related breakage

• Conditions beard hair and the skin underneath

• Provides a silky, polished finish

• Helps reduce oily hand, pillow and collar transfer

• Leaves behind the lasting SAY YES fragrance experience

Gold Precision Trimmers

A polished detailing tool for maintaining clean lines and a confidently groomed appearance.

• Includes four interchangeable guards

• Supports trimming, shaping and precision detailing

• Includes a velvet carrying bag for storage and travel

Bamboo Beard Scrub Brush

A handheld grooming brush created to elevate the cleansing process.

• Helps loosen buildup and dead skin beneath dense beard hair

• Allows the Beard Wash to reach the skin underneath

• Provides a controlled under-beard massage

• Helps prepare the beard for rinsing and conditioning

The Complete Ritual

1. Apply Beard Defense to the dry beard and skin underneath. Leave on for approximately 30 minutes.

2. Cleanse thoroughly with Beard Wash.

3. Apply Beard Conditioner, allow it to condition and detangle, then rinse.

4. Towel-blot until the beard is slightly damp and apply Beard Armor Serum. Do not rinse.

5. Brush, trim and detail as needed for a clean, intentional finish.

The Fragrance Experience

Beard Defense contains no added fragrance, allowing it to perform without competing with the rest of the grooming ritual.

The Beard Wash, Rinse-Out Conditioner and Beard Armor Serum are coordinated in the selected SAY YES fragrance, creating a layered scent experience that begins in the shower and remains subtly present after grooming.

Small-Batch Care Meets Precision Grooming

The four SAY YES grooming formulas are handcrafted in small batches. The precision trimmers and bamboo scrub brush complete the experience with the tools necessary to cleanse, maintain and detail the beard properly.

This is care with purpose. Protection with intention. Grooming designed to be experienced up close.

His Beard. Her Yes.